Sarah Staudinger

The woman behind Staud.

"I think the most unique part about our brand is the combination of design, quality and price point."


Hello Sarah, can you tell us a little bit about yourself?

A dreamer, never not creating with a lust for life.


We love Staud! What made you start designing in the first place?

I have always loved fashion, and I felt there was a gap in the market for elevated, not too trend driven clothing and accessories at an affordable price point.











How would you describe your personal style?

A mixture between classic and eclectic vibes.

Lots of color, sophisticated but fun at the same time.


What are the essentials of your wardrobe?

A turtle neck, Chuck Taylors sneakers and a fun bag.

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While creating, where do you take your inspirations from?  

Different moments in time whether it be from past events, movies or tv series.


What is the unique point about Staud?

I think the most unique part about our brand is the combination of design, quality and price point. 

We first focus on the pieces we feel are missing from our closets, and then perfect each design with everyone on the team to ensure functionality.

Then we work to ensure the quality is long lasting and that we believe 100% in every item we offer for sale.

 Lastly, we want our pieces to be accessible to a large group of people which is why the pricing is so competitive. 

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If you could create a gang with 3 woman you admire, who would they be?

Cher, Carolyn Bessette-Kennedy, and Slim Keith


What’s your top 3 places to visit when in LA?

  1. M & B Gallery, for their great shows
  2. Just One Eye, always exciting and interesting product mixed with art
  3. Zebulon, fun for a drink & dance which is sometimes hard to find in LA


What’s your best memory from Paris?

A trip to Paris I did 6 years ago with my two best friends Cassie and Harley who were DJing at Barron and let’s just say we had the best night of our lives that we still talk about it all the time.

How did you discover Gang of Earlybirds?

I met with Fanny at the Bowery in NY and knew they were a great fit for our product.


Are you an earlybird?

Yes 100%

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