SEPTEMBER GANGIRL: SUSAN ALEXANDRA
New York's most colorful designer !
HELLO SUSAN, CAN YOU TELL US A LITTLE BIT ABOUT YOURSELF ?
Hi! I'm Susan, a NYC based designer, dog mother, salad chef and master of carrying lots of things at once (emotionally and physically) .
ARE YOU AN EARLYBIRD ? How do you get ready in the morning ?
I am desperate to be an early bird! I always feel so sharp and productive when I wake before 8am.
I get out of bed, kiss my dog, make an espresso and check in with myself to see what lies ahead. I try to be a good human and work out (I've recently discovered aqua cycling !) . I don't have a stomach for breakfast but I already start to dream what lunch will be in my future. At this time I also do a quick insta lurk and post. Instagram in my diary and it feels so good to release my emotions into words.
What made you start this business in the first place?
I was very lost. I knew I wanted to be in New York and I knew I wanted to be in fashion but I wasn't sure where I fit in. Fashion is a very exclusive place and it's not inviting. For a sensitive and empathetic person, it's very difficult.
I decided I needed to re-write what it meant to be in fashion. I could not abide by the "Devil Wears Prada" fear and judgment mentality. This was the impetus for starting my own company.
While creating where do you take your inspirations from ?
Inspiration is a very internal thing. I will be moved by an emotion or a longing. Creation for me comes from a need to be emotionally or physically soothed. The work I make is an antidote to reality.
What is the unique viewpoint of Susan Alexandra ?
The viewpoint is one that believes in over the top, sparkling, fantasy. Color and vibrance are essential. The belief is that every item you wear should inspire riotous JOY !
What are the essentials of your wardrobe ?
A sparkling, beaded bag, a fun (and funny) earring, necklace and bracelets (at least 5 on each wrist) , a vintage bias cut dress, preferably with a fruit and floral print and a comfortable shoe.
I live in birkenstocks or sneakers.
What would be your favorite 3 pieces from our store?
I would wear this to a sexy dinner or to walk my dog, Pigeon.
If you could create a gang with 3 woman you admire, who would they be ?
Frida Kahlo, my mom and Oprah.
What’s your top 3 places to visit in NYC ?
Gaia Italian cafe for a true Italian nonna experience.
Crystals Gardens in the East Village for a portal into another world.
a long and reflective walk on the water to the very bottom tip of Manhattan, along the West Side Highway.
What's your favorite fruit ?
This is very hard.
First, it must be in season. In the summer, figs warmed by the sun. Perfectly ripe cantaloupe is sublime and exquisite. And of course, a rosy, lush slice of watermelon on a hot summer day is proof that the universe wants us to be happy. Magnifique !