GANGIRLS WITH TALENT: MARA HOFFMAN

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A designer, a mother, an explorer...

The incredible woman behind the brand that shifted to an entirely sustainable model while offering the most beautiful clothing creations.

HELLO MARA, CAN YOU TELL US A LITTLE BIT ABOUT YOURSELF?

I’M A DESIGNER, A MOTHER, AN EXPLORER. I LOVE TO CREATE, I LOVE TO BE ALIVE.

 

WHILE CREATING, WHERE DO YOU TAKE YOUR INSPIRATIONS FROM?

SOMETIMES A WALK ACROSS THE WILLIAMSBURG BRIDGE CAN COMPLETELY REFORMAT MY DAY, SOMETIMES IT’S A THOUGHT OR PERSONAL EXPERIENCE THAT CAN CHALLENGE ME CREATIVELY OVER THE COURSE OF A FEW MONTHS. I’M LUCKY TO SURROUND MYSELF WITH A BADASS POWERFUL GROUP OF WOMEN AND AM INSPIRED BY THEM EVERY DAY.

 

 

 

 

 

 

 

 

 

WE ARE TRULY IMPRESSED BY YOUR SHIFT TOWARDS TO AN ENTIRELY SUSTAINABLE MODEL! WHAT WAS YOUR MOTIVATION BEHIND THIS DECISION?

IT WAS A DECISION THAT CAME OVER TIME. I’D BEEN LEARNING MORE AND MORE ABOUT THE INDUSTRY’S IMPACT ON THE ENVIRONMENT AND THE MORE AWARE I BECAME, THE MORE I WANTED TO CHANGE. AT THE SAME TIME, I WAS BEGINNING TO UNDERSTAND THAT MY SON WAS GOING TO HAVE TO GROW UP AND FACE THE ENVIRONMENTAL MESS THAT WE, AS AN INDUSTRY, HAD BEEN CONTRIBUTING TO. I DIDN’T WANT THAT TO BE WHAT WE LEFT BEHIND HERE. EVENTUALLY, I WENT TO OUR DIRECTOR OF PRODUCTION AND TOLD HER WE NEEDED TO MAKE CHANGES OR CLOSE SHOP.

 

 

 

 

 

 

 

 

WHAT ARE THE STAGES TO BECOME AN ECO-CONSCIOUS BRAND?

IT DEPENDS ON WHERE YOU’RE STARTING FROM. FOR US, THE FIRST STAGE WAS SEEKING TRANSPARENCY AMONGST OUR PARTNERS AND THROUGHOUT OUR SUPPLY CHAIN. BEFORE YOU CAN MAKE CHANGES, YOU HAVE TO BE ABLE TO UNDERSTAND WHAT YOU’RE WORKING WITH.

 

WHAT WOULD YOU SAY IS THE UNIQUE POINT ABOUT MARA HOFFMAN?

WE WANT TO FOLD PEOPLE INTO OUR WORLD WITH BEAUTY AND JOY AND CARE. WE’RE CREATING PIECES THAT FEEL ACCESSIBLE BEYOND SEASONS, BUT STILL FEEL LIKE OURS, THAT FEEL SPECIAL, AND THAT ARE CONSCIOUSLY MADE AT THE SAME TIMe.

 

 

 

 

 

 

 

 

 

IF YOU COULD CREATE A GANG WITH 3 WOMAN YOU ADMIRE, WHO WOULD THEY BE?

AMMA, NINA SIMONE, AND FRIDA K

 

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?

VINTAGE JEANS AND A WHITE COLLARED SHIRT. SOMETIMES OVERALLS. I LIKE TO BUY VINTAGE WHEN I CAN AND USUALLY DRESS IN UNIFORM, SO YOU’LL SEE ME WEARING THE SAME OUTFIT FOR DAYS IN A ROW.

 

WHAT WOULD BE YOUR 3 FAVORITE PIECES FROM OUR STORE?

VERE VERTO - SAC CLARI - MARRON

SPALWART - SNEAKERS MARATHON - ROSE LINOLEUM

CULT GAIA - ARK BAG SMALL - ECAILLES

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WHAT’S YOUR TOP 3 PLACES IN NYC?

WILLIAMSBURG BRIDGE, THE MET, AND SITTING ON MY FRONT STOOP.

 

 

WHAT’S YOUR BEST MEMORY FROM PARIS?

VINTAGE SHOPPING AND THE DELICIOUS FOOD.

HOW DID YOU DISCOVER GANG OF EARLYBIRDS?

THROUGH A DEAR FRIEND OF MINE.

 

ARE YOU AN EARLYBIRD?

YES, AN EARLYBIRD FOR SURE. I WAKE UP EARLY FOR MEDITATIONAND FOR MY FAMILY.

 

SHOP MARA HOFFMAN

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